AI Search Optimization
insights
Research, guides, and practical playbooks for understanding how brands appear in ChatGPT, Gemini, Claude, and other AI answer engines.
What ChatGPT Can & Cannot See on Your Site
The technical limitations and capabilities of ChatGPT when accessing your website content — and what to fix first.
How Google's Tokenization Turns Prompts Into Searchable Queries
Understanding how Google's tokenization breaks down content — and how it shows up inside ChatGPT prompts in Search Console.
The ChatGPT Funnel: Impressions, Clicks, and Conversions
Server-log methodology to track real ChatGPT traffic with OAI-SearchBot detection. No estimates, just accurate metrics.
How to Measure Your Success on ChatGPT and Other AI Bots
A complete analytics playbook for tracking AI bot visits, prompt influence, and downstream conversion impact.
Gemini CLI System Prompts: A Marketing and SEO Gold Mine
Since Gemini CLI is open-source, we can read its system prompts to understand exactly how Google's AI ranks content.
ChatGPT Referral Traffic: Track and Optimize Conversions
How to identify ChatGPT-referred sessions in GA4 and turn them into a conversion funnel you can optimize.