{
  "title": "Aiso office-prompt comparison: aggregate summary",
  "source_document": "from_keywords_to_conversations_clean.pdf",
  "source_title": "From Keywords to Conversations: What Real AI Search Logs Reveal Beyond the First Prompt",
  "author": "Benjamin Tannenbaum",
  "study_date": "July 2026",
  "section": "5.4 Prompt form",
  "data_origin": "Aggregate transcription of the research report, not the underlying licensed conversation data.",
  "ai_prompt_count": 518,
  "search_query_count": 274,
  "median_ai_prompt_words": 9,
  "median_search_query_words": 7,
  "derived_percent_difference": 28.6,
  "calculation": "(9 / 7 - 1) * 100 = 28.6%",
  "limitations": [
    "Matched office-space setting, not all AI prompts.",
    "Inputs were normalized; punctuation and capitalization are not reliable features.",
    "Ratio of medians, not the median percentage difference for paired users.",
    "Does not measure demand volume or conversion."
  ]
}