ChatGPT Analytics Tools Comparison
Google Analytics
Free
Comprehensive web analytics with basic ChatGPT traffic tracking
Referral traffic tracking
Custom segments
Conversion tracking
Brand mention monitoring
AI-specific insights
Best for:
Basic traffic analysis and conversion tracking
Recommended
Aiso
$99/month
Specialized AI search analytics and brand monitoring
ChatGPT conversation monitoring
Brand mention tracking
Citation analysis
AI visibility metrics
Competitor analysis
Best for:
Comprehensive AI search optimization
Custom Tracking
$500+/month
Custom-built solutions for enterprise needs
Fully customizable
Advanced attribution
Real-time monitoring
High cost
Long setup time
Best for:
Large enterprises with specific requirements
How to Implement ChatGPT Analytics
Google Analytics Setup
1
Enable Referral Tracking
Go to Admin → Data Streams → Configure tag settings
2
Create Custom Segments
Filter traffic by source = "chatgpt.com" or "openai.com"
3
Set Up Goals
Track conversions specifically from ChatGPT traffic
Advanced Tracking
1
UTM Parameters
Add ?utm_source=chatgpt&utm_medium=ai&utm_campaign=brand_mention
2
Custom Events
Track specific user interactions from ChatGPT visitors
3
Attribution Modeling
Use multi-touch attribution to understand ChatGPT's role in conversions