Quick Answer: Focus Primarily on ChatGPT
While ChatGPT dominates globally with 80-90% of LLM traffic, be aware of regional differences, especially in US transactional queries where competition is more significant.
🌍Regional Market Share Analysis
Our latest data from February 2025 reveals a more nuanced picture than previously reported, with significant regional variations in LLM usage patterns:
Europe & Asia
Focus 100% on ChatGPT
ChatGPT
90%+
Competitors
10%-
Dominance Level
Overwhelming
United States (General)
Primary focus ChatGPT, monitor competitors
ChatGPT
80-85%
Competitors
15-20%
Dominance Level
Strong
US (Transactional Queries)
Consider dual optimization
ChatGPT
60%
Competitors
40% (Perplexity)
Dominance Level
Competitive
🏆LLM Platform Comparison
ChatGPT
80-90%Primary focusStrengths
Considerations
Perplexity
10-40%*Secondary considerationStrengths
Considerations
Other LLMs
<10%Monitor onlyStrengths
Considerations
* Market Share Note: Perplexity's share varies significantly by region and query type, reaching up to 40% in US transactional queries but much lower globally.
🎯Strategic Decision Framework
Resource Efficiency
High PriorityChatGPT optimization provides maximum ROI due to dominant market share
Recommended Action:
Concentrate primary resources on ChatGPT optimization
Cross-Platform Benefits
Medium PriorityChatGPT optimization strategies often translate to other LLMs like Perplexity
Recommended Action:
Monitor spillover effects to validate optimization approaches
Regional Variations
Medium PriorityUS market shows more competition, especially for purchase-intent queries
Recommended Action:
Assess if your brand has significant US transactional focus
Market Evolution
Low PriorityLLM landscape continues evolving with new players and changing dynamics
Recommended Action:
Maintain awareness of market shifts without immediate strategy changes
🔄Cross-Platform Optimization Benefits
The good news: optimizing for ChatGPT will generally improve your visibility on Perplexity as well. Both platforms handle prompts similarly, and many of the same principles apply:
Content Quality
Both platforms prioritize authoritative, well-structured content
ChatGPT Approach
High-quality, comprehensive content
Perplexity Approach
High-quality, comprehensive content
Entity Recognition
Similar approaches to understanding brand context and relevance
ChatGPT Approach
Clear brand and product mentions
Perplexity Approach
Clear brand and product mentions
Topical Authority
Both value established authority in specific topic areas
ChatGPT Approach
Domain expertise and thought leadership
Perplexity Approach
Domain expertise and thought leadership
User Intent Matching
Different interaction styles but similar intent recognition
ChatGPT Approach
Conversational query understanding
Perplexity Approach
Search-focused query understanding
🇺🇸US Market Special Consideration
In the US, especially for transactional queries, we estimate based on our data that the market share can reach a 60/40 split between ChatGPT and Perplexity. This represents a significant shift in certain segments of the market that brands targeting US consumers should be aware of.
Key Implications for US-Focused Brands:
Transactional Focus: If your brand has significant US presence and focuses on purchase-intent queries, consider allocating some resources to understanding Perplexity's approach
Resource Allocation: Maintain primary focus on ChatGPT optimization while monitoring Perplexity performance
Strategy Overlap: Many ChatGPT optimization techniques will benefit Perplexity visibility as well
Aiso's Strategic Recommendation
For brands looking to optimize their AI presence, the strategy remains clear: focus your primary resources on ChatGPT optimization. Tools like Aiso are specifically designed to help brands maximize their visibility on ChatGPT, offering the most efficient path to reaching the majority of LLM users worldwide.
📋Strategic Summary & Action Plan
✅Immediate Actions
• Prioritize ChatGPT optimization as primary strategy
• Implement comprehensive content and visibility strategies
• Use specialized tools like Aiso for maximum efficiency
⚠️Monitor & Consider
• Track regional variations in your target markets
• Assess if your brand has significant US transactional focus
• Monitor cross-platform optimization benefits
👁️Watch & Wait
• Keep awareness of LLM landscape evolution
• Avoid spreading resources too thin across multiple platforms
• Reassess strategy only if significant market shifts occur
📚Related Strategic Insights
How intent categories differ between platforms and optimization implications
Comprehensive data on user behavior patterns and search trends
🎯Start Your ChatGPT Optimization Strategy
While it's worth monitoring the LLM landscape for significant shifts, particularly in the US market, the current data suggests that diversifying your optimization efforts equally across multiple LLMs would be an inefficient use of resources. ChatGPT's dominant global position makes it the clear priority.
🏢About Aiso
At Aiso, we help brands optimize their presence in AI responses through data-driven insights and strategic analysis. Our platform analyzes millions of ChatGPT conversations to understand market dynamics and user behavior patterns, enabling brands to make informed decisions about their AI optimization strategies.
Our comprehensive market research provides brands with the strategic intelligence needed to allocate resources effectively across the LLM landscape. Whether you're evaluating platform priorities or optimizing for maximum ROI, Aiso provides the data and tools you need to succeed in the AI-driven future.
👨💻About the Author
Ben Tannenbaum
Ben Tannenbaum is the founder of Aiso, a marketing tech company helping brands be visible in AI responses. With expertise in LLM market analysis and strategic optimization, Ben helps businesses navigate the evolving landscape of AI platforms and make data-driven decisions about their optimization investments.