AI Search Optimization
insights
Research, guides, and practical playbooks for understanding how brands appear in ChatGPT, Gemini, Claude, and other AI answer engines.
Customer story: Particle — 5x AI visibility for a US DTC men's brand
How Aiso multiplied Particle's AI search visibility approximately fivefold across hair care, shampoo, dandruff, perfume, and baldness queries. Reported by Mind.eu.
Customer story: Sophia High School — tracking AI recommendations in online education
Full Aiso engagement plus extension: editorial calendar with 18+ topics, live Looker bot tracker, schema markup, and weekly recap mailers for a premium online school.
Customer story: Stay Unique — AI visibility across B2B and B2C properties
Dual crawlability audits, a booking-app technical deep dive, and six schema markup files (landing, FAQ, About, blog, collection, services) for a premium vacation-rental brand.
How to Measure Brand Visibility in ChatGPT: A Complete Guide for 2026
A step-by-step framework to measure how often your brand appears in AI answers, benchmark against competitors, and track visibility over time.
LLM Ranking Factors: What Actually Determines Whether AI Recommends Your Brand
We analyzed millions of AI answers to uncover the top factors influencing brand recommendations across ChatGPT, Gemini, and Claude.
How to Find ChatGPT's Hidden Fan-Out Queries
Discover the exact follow-up questions AI asks behind the scenes — and how to use them to gain more visibility.
ChatGPT and Gemini Query Fan-Out: A Comparative Analysis
We compare how leading AI models expand user queries — and what that means for your content strategy.
Should Marketers Publish YouTube Videos to Teach ChatGPT About Them?
We analyzed how YouTube content influences AI answers — and when it actually helps your brand get mentioned.
How Much ChatGPT Traffic Should Brands Expect?
Benchmarks from 500+ brands across industries on AI referral traffic, conversions, and growth potential.
How We Get Customers From ChatGPT and Gemini Every Month
The exact step-by-step playbook for getting customers from ChatGPT and Gemini — absolutely free.
Schema Markup vs No Schema: A Real ChatGPT Experiment
Controlled experiment testing schema markup impact on AI information retrieval. Live test sites, detailed analysis, and 30% improvement results.
What ChatGPT Can & Cannot See on Your Site
The technical limitations and capabilities of ChatGPT when accessing your website content — and what to fix first.
How Popular Is Travel in AI Search?
Real ChatGPT conversation data revealing travel intents, products, brands, and the shift from website funnels to conversation funnels.
How Google's Tokenization Turns Prompts Into Searchable Queries
Understanding how Google's tokenization breaks down content — and how it shows up inside ChatGPT prompts in Search Console.
Why AI Can't Say 'I Don't Know' (And What This Means for Your Marketing)
New research reveals that reasoning models struggle with uncertainty. Learn how to protect your brand from AI hallucinations.
Most Popular ChatGPT Models: Real Data Analysis
Discover which ChatGPT models users actually prefer based on real query data — and what that means for your optimization roadmap.
The ChatGPT Funnel: Impressions, Clicks, and Conversions
Server-log methodology to track real ChatGPT traffic with OAI-SearchBot detection. No estimates, just accurate metrics.
How to Measure Your Success on ChatGPT and Other AI Bots
A complete analytics playbook for tracking AI bot visits, prompt influence, and downstream conversion impact.
Gemini CLI System Prompts: A Marketing and SEO Gold Mine
Since Gemini CLI is open-source, we can read its system prompts to understand exactly how Google's AI ranks content.
Best AI Visibility Tracking Tools: Real Prompts vs Simulated Estimates
Side-by-side review of Aiso, Profound, Bluefish, Peec, and Brandlight — methodology, data quality, pricing.
What Are the Real Sources Used by ChatGPT? A Detective Investigation
We isolated unique phrases and traced them back to Reddit, directories, and training data to reveal AI's real source mix.
Our ChatGPT Sample Demographics: Overview & Limitations
An honest look at the consent-based panel powering Aiso — who's in it, what biases to know, and how we mitigate them.
Founder Interview: Why We Built Aiso
The origin story behind Aiso — why we think AI search needs real prompts, and where the platform is going next.
Testing ChatGPT's Non-Ranking Nature: Espresso Machines
We ran 400 queries to test whether ChatGPT maintains consistent rankings — and found something more nuanced.
ChatGPT Search Market Share
How AI search market share is shifting in 2026 across ChatGPT, Gemini, Claude, and Perplexity.
Comparing Major LLMs in 2025
A side-by-side breakdown of how the top LLMs differ on retrieval, citations, and brand recommendation behavior.
What Are People Searching for on ChatGPT?
Real data on the most frequent prompts, products, and brands people query inside ChatGPT.
ChatGPT Scrapes Google and Leaks Prompts
An investigation into how ChatGPT scrapes Google Search and leaks user prompts into Google Search Console.
How AI Question Types Determine Citation Sources
Different prompt types pull from different sources. Here's the mapping for research, comparison, how-to, and purchase queries.
Understanding Search Intent in ChatGPT vs Google
Why AI prompts read more like conversations than keywords — and how to map intents back to the content you publish.
Common Mistakes Brands Make in AI Search Optimization
The recurring mistakes that keep brands invisible in AI answers — and the cleaner playbook that beats them.
AI Chatbot Conversion Study
Conversion data from AI-referred traffic across e-commerce, SaaS, and travel sites.
Best ChatGPT Analytics Tools 2025
Track AI traffic, attribution, and visibility — comparison of the best ChatGPT analytics tools and what they actually measure.
ChatGPT Referral Traffic: Track and Optimize Conversions
How to identify ChatGPT-referred sessions in GA4 and turn them into a conversion funnel you can optimize.
How to Track Your Brand's Visibility in ChatGPT
Step-by-step setup for monitoring brand mentions across ChatGPT, with prompt-set design and weekly reporting.
10 Ways to Track Brand Visibility in AI-Powered Search
From simple prompt rotation to consent-based panel data — every measurement approach, ranked by reliability.
Complete Guide to AI Visibility Tracking in 2025
A practical 2025 guide to AI visibility tracking — vocabulary, methodology, tooling, and the metrics that matter.
How AI is Reshaping Enterprise Software (Klarna)
Klarna's GPT shift compressed millions in support spend. What enterprises are quietly learning from cases like it.
How We Test and Run Experiments at Aiso
Our scientific commitments — falsificationism, hypothesis-driven design, replication — applied to AI search research.
Brands See AI Traffic Surge
The brands quietly winning AI referral traffic in 2026, and the tactics they share in common.
Advertising in ChatGPT: The Next Frontier of Marketing
How OpenAI's monetization roadmap will reshape paid acquisition — and how to prepare your team and content.
AI Search Optimization: A Playbook for Digital Visibility
The end-to-end AI search optimization playbook — from prompt discovery to schema, content, and reporting.
Mastering AI Search Traffic
What changes when AI bots, not Google, are the primary readers of your content — and how to adapt without breaking SEO.
Analyzing Your AI Search Performance: Key Metrics
The metrics that actually predict AI visibility outcomes — and the vanity numbers to ignore.