Dispatches from the teams tracking
how AI answers evolve
Essays, investigations, and data drops from the analysts who read AI conversations every day. Use these pieces to brief leadership, run experiments, and ship schema that actually moves the needle.
- LLM Ranking Factors: What Actually Determines Whether AI Recommends Your Brand15 min
- How to Measure Brand Visibility in ChatGPT: A Complete Guide for 202618 min
- How to Find ChatGPT's Hidden Fan-Out Queries (The Hard Way vs. The Easy Way)7 min
- Most Popular Topics in AI Search 2026: The New Front Door to the Internet8 min
Featured essays and experiments
These are the pieces teams reference when they brief executives or overhaul their AI search strategy. They blend investigative reporting, data science, and hands-on experiments.
LLM Ranking Factors: What Actually Determines Whether AI Recommends Your Brand
The definitive 2026 guide to the 12 signals that determine whether ChatGPT, Perplexity, Gemini, and Claude mention your brand. Based on peer-reviewed research including the GEO study from Princeton/IIT Delhi.
How to Measure Brand Visibility in ChatGPT: A Complete Guide for 2026
Learn three proven methods to measure your brand's visibility in ChatGPT and other AI platforms: prompt simulation tools, server log analysis, and real prompt intelligence from Aiso.
How to Find ChatGPT's Hidden Fan-Out Queries (The Hard Way vs. The Easy Way)
ChatGPT breaks every prompt into multiple hidden search queries before answering. Learn how to reveal these fan-out queries using browser DevTools — or skip the hassle and use Aiso.
Most Popular Topics in AI Search 2026: The New Front Door to the Internet
McKinsey identifies AI search as the 'new front door to the internet.' Discover the most popular industries in AI search for 2026 and how brands can adapt to this $750B shift.
ChatGPT and Gemini Query Fan-Out: How AI Searches the Web
Modern AI search doesn’t rely on one query. Instead, LLMs break a single prompt into multiple searches to fully understand intent. This process is called query fan-out.
Should Marketers Publish YouTube Videos to Teach ChatGPT About Them?
YouTube is not just a channel—it's a raw input source for modern AI. Learn how publishing high-signal videos can lead to both direct conversions and increased AI discoverability.
How Popular Is Travel in AI Search?
Travel is one of the most popular commercial categories in AI search. Explore real ChatGPT conversation data revealing travel intents, products, brands, and the shift from website funnels to conversation funnels.
Advertising in ChatGPT: The Next Frontier of Marketing and How to Prepare
Explore how advertising in ChatGPT is emerging as the next major marketing channel, with insights on OpenAI's approach, parallels to early Google search, and strategic preparation for AI-driven marketing.
ChatGPT Scrapes Google and Leaks Prompts: A Privacy Investigation
Link to Jason Packer's original investigation into how ChatGPT scrapes Google Search and leaks user prompts into Google Search Console.
How Google's Tokenization Turns 'openai + index + chatgpt' Into Search Queries
Understanding how Google's tokenization system breaks down URLs and content into tokens, turning OpenAI's index page structure into searchable queries that reveal ChatGPT prompts in Search Console.
How We Test and Run Experiments: Our Commitment to Try Not to Fool Ourselves
Discover Aiso's scientific approach to testing and experiments, grounded in Karl Popper's falsificationism and Henri Poincaré's hypothesis-driven methodology. Learn our commitments to rigorous, reproducible research in AI visibility.
What Are the Real Sources Used by ChatGPT? A Detective Investigation
Uncovering the actual sources ChatGPT uses by isolating unique phrases and tracing them back to Reddit, directories, and training data. Discover the detective techniques that reveal AI's real information sources.
Why AI Can't Say 'I Don't Know' (And What This Means for Your Marketing)
New research reveals that AI models, especially reasoning ones, struggle with uncertainty. Learn actionable strategies to protect your brand from AI hallucinations.
The ChatGPT Funnel: Accurately Determining Impressions, Clicks and Conversions from ChatGPT
Learn our proven methodology for tracking real ChatGPT performance data using server logs and OAI-SearchBot detection. No estimates, just accurate metrics.
How Much ChatGPT Traffic Should Brands Expect in 2025?
Data-driven analysis of ChatGPT traffic growth patterns across industries, featuring real case studies from Canva, Missive, and tldv with actionable insights for brands.
Our ChatGPT Sample Demographics: Overview & Limitations
An honest look at our ChatGPT conversation sample reveals important demographic biases that SEO professionals and marketers need to understand.
Most Popular ChatGPT Models: Real Data Analysis
Discover which ChatGPT models users actually prefer based on real query data. GPT-4o leads, followed by o3, with surprising insights about model adoption patterns.
Schema Markup vs No Schema: A Real ChatGPT Experiment Reveals Surprising Results
Controlled experiment testing schema markup impact on AI information retrieval. Features live test sites, detailed analysis, and 30% improvement results.
What ChatGPT Can & Cannot See
Discover the technical limitations and capabilities of ChatGPT when accessing your website content.
Founder Interview
Get insights from our founder about the future of AI search and why we built Aiso.
Most Popular Products Searched
Real data analysis of the most frequently searched products and brands on ChatGPT.
Gemini CLI System Prompts: A Marketing and SEO Gold Mine
Since Gemini CLI is open-source, we can analyze its system prompts to understand how to optimize content for Google's AI. Discover 7 key takeaways for marketers and SEO professionals.
AI Visibility Tracking Tools
Complete guide comparing real vs. theoretical AI visibility tracking tools for 2025.
Testing ChatGPT's Non-Ranking Nature: Espresso Machine Brand Visibility Analysis
Comprehensive experiment testing whether ChatGPT maintains consistent rankings across 400 queries, challenging traditional notions of AI search rankings.
Start exploring your AI visibility today.
Get 3 free searches to explore our 2.1M+ ChatGPT conversations, or book a demo for custom solutions tailored to your team.