What Profound Does Well
Profound has built a comprehensive AI visibility platform that many enterprise marketers rely on. Here's what they excel at:
- ✓Comprehensive Platform: Profound offers a full suite of AI visibility tools, from Answer Engine Insights to Agent Analytics, making it a one-stop solution for enterprise teams.
- ✓Content Creation Tools: Their platform includes content generation features that help brands create AI-optimized content at scale.
- ✓Enterprise Scale: With $55M in funding and processing 100M+ AI queries monthly, Profound handles large-scale operations effectively.
- ✓Multi-Platform Coverage: They track visibility across ChatGPT, Claude, Perplexity, Google's AI, and other major AI platforms.
Why Aiso is Better for Understanding Real Customer Intent
Real ChatGPT Conversations vs. Synthetic Data
While Profound uses synthetic prompts and simulated conversations to analyze AI behavior, Aiso shows you the actual conversations happening in ChatGPT right now. This is the closest you can get to reading your customers' minds.
Profound's Approach
- • Synthetic prompt generation
- • Simulated AI conversations
- • Modeled user behavior
- • Estimated query patterns
Aiso's Approach
- • Real ChatGPT conversations
- • Actual user prompts
- • Genuine search behavior
- • Verified query data
1Grounded in Reality, Not Assumptions
Profound's synthetic data tells you what AI models might say. Aiso shows you what real people are actually asking ChatGPT about your brand, products, and industry. This real-world data forms the foundation of all our recommendations.
When you see a conversation in Aiso, you're seeing an actual query someone typed into ChatGPT. This isn't guesswork or modeling—it's the real thing.
2Actionable Insights Based on Actual Behavior
Because our data comes from real conversations, every insight we provide is based on what customers are genuinely searching for. This means your content strategy, SEO efforts, and marketing campaigns are informed by actual customer intent, not theoretical models.
Profound can tell you how to optimize for AI. Aiso shows you exactly what questions your customers are asking AI right now, so you can answer them directly.
3See Into Your Customers' Minds
ChatGPT conversations reveal customer intent in ways traditional search data never could. People ask AI questions they'd never type into Google—more conversational, more specific, more revealing.
Aiso gives you access to these conversations, enabling you to understand not just what customers search for, but how they think about your brand, what problems they're trying to solve, and what information they need.
Feature Comparison
| Feature | Profound | Aiso |
|---|---|---|
| Data Foundation | Synthetic prompts & simulated conversations | Real ChatGPT conversations |
| Customer Intent Insights | Modeled behavior | Actual user queries |
| Content Recommendations | Based on AI model analysis | Based on real customer questions |
| AI Platform Coverage | ✓ Multiple platforms | ✓ ChatGPT focus (deepest insights) |
| Content Generation | ✓ AI content tools | Focus on insights & strategy |
| Enterprise Scale | ✓ Built for large teams | ✓ Scalable for all sizes |
When Aiso is the Better Choice
Choose Aiso if you want:
- •Real customer insights: See actual conversations, not synthetic data
- •Grounded strategy: Base your marketing on what customers actually ask, not what models predict
- •Customer intent clarity: Understand how people think about your brand in conversational AI
- •Actionable recommendations: Get advice based on real queries your customers are making right now
Stick with Profound if you need:
- •Built-in content generation tools
- •Multi-platform AI visibility tracking across many models
- •Enterprise-scale platform with extensive feature suite