Stay Unique runs the full Aiso engagement across both its B2B and B2C properties, including dual crawlability audits, a booking-app technical deep dive, a Listing Clarity content pass, and schema markup for the landing, FAQ, About, blog, and destination pages.
Stay Unique operates in the premium vacation-rental space, managing short-stay properties across Spain (including Malaga) and the Canary Islands and distributing across its direct site and the major OTAs. Travelers researching a stay increasingly start with an AI assistant instead of a search engine, asking open-ended questions about cities, neighborhoods, and types of property.
Hotels and accommodations is one of the most commercially valuable categories inside AI assistants. The properties an assistant chooses to mention by name in a recommendation capture a meaningful share of the resulting demand, and those name-checks can vary city-by-city and prompt-by-prompt.
Because Stay Unique has both a consumer and a B2B web property, the engagement had to cover two technical surfaces in parallel. The booking app was a third surface with its own crawlability constraints (SSR coverage, JavaScript dependencies, business impact).
Aiso engagements follow a structured three-phase plan - research, actions, reporting. For Stay Unique, the actions phase was applied twice - once to the B2C surface and once to the B2B surface - with a separate technical deep dive on the booking app.
Phase 1 · Research
Phase 2 · Actions
Phase 3 · Reporting
The engagement is structured in sprints and ongoing. Crawlability work and schema markup are largely complete across both surfaces, the first Listing Clarity sprint has wrapped, and reporting and dashboarding are in progress.
For more on the underlying data, see our methodology page.
Stay Unique, a premium vacation-rental brand, runs the full Aiso engagement across both its B2B and B2C properties. In research, Aiso mapped products, markets, and traveler personas for B2B and B2C separately and identified real travel-planning prompts with intent classification. In actions, Aiso reviewed the B2B site, B2C site, and booking app, produced an llms.txt file, ran two crawlability audits plus a deeper booking-app audit, delivered schema for the landing, FAQ, About, blog, destination, and services pages, ran a Listing Clarity pass standardizing listing URLs, titles, and descriptions across the direct site and OTA channels, and benchmarked against the category. In reporting, Aiso set KPI targets, Google Analytics attribution, server-log impression modeling, and weekly recap mailers.
The engagement is structured in sprints and ongoing. Crawlability work and schema markup are largely complete across both the B2B and B2C surfaces, the first Listing Clarity sprint has wrapped, and reporting and dashboarding are in progress. Aiso tracks bottom-of-funnel AI-assisted clicks and conversions in Google Analytics and top-of-funnel impressions modeled from server logs, and sends weekly recap mailers. The focus is on which properties AI assistants mention by name and how that varies city-by-city and prompt-by-prompt.
Aiso follows a structured three-phase method. Research maps the brand's products, markets, and personas and identifies the real prompts people ask ChatGPT and other assistants, with intent classification. Actions cover the technical and content work that helps assistants find and cite the brand: a tech review, an llms.txt file, crawlability audits, schema markup with JSON-LD, listing-content standardization, third-party source analysis, and competitive benchmarking. Reporting sets KPI targets and models AI-assisted clicks, conversions, and impressions so the brand can see where it stands and what to fix first.
Yes. Stay Unique operates in the premium vacation-rental space with both a consumer site and a B2B property, and it runs the full Aiso engagement across both. Hotels and accommodations is one of the most commercially valuable categories inside AI assistants, since the properties an assistant mentions by name capture a meaningful share of demand, and those name-checks vary city-by-city and prompt-by-prompt. Aiso can also handle multiple technical surfaces in parallel, as it did with Stay Unique's B2B site, B2C site, and booking app.
You can start a free trial to find out which prompts in your category drive AI recommendations and where you stand today, or book a call with the Aiso team to talk through your B2B and B2C surfaces.
Find out which prompts in your category drive AI recommendations and where you stand today.