5x AI visibility for
a US DTC men's brand.

The brand

Particle sells men's beauty and skincare direct-to-consumer in the United States. The team competes for attention in channels where the buyer is already searching for a solution. AI assistants are increasingly one of those channels, especially for category-defining questions like which shampoo to use, how to handle dandruff, or what to do about hair thinning.

The challenge

When prospective Particle customers ask ChatGPT, Claude, or Perplexity for product recommendations in men's grooming, the answer set is narrow and consequential. A brand that is not surfaced in those answers is effectively invisible for that visit, even if it ranks well in classic search. Particle wanted to know which prompts customers were actually asking, where Particle did and did not appear, and what to fix first.

How we ran it

Aiso engagements follow a structured three-phase plan that breaks down into research, actions, and reporting. The Particle engagement covered the full plan across the brand's main topic clusters.

1. Phase 1 · Research

   • Onboarding: products, target markets, and personas mapped to a structured sheet.
   • Key prompts: real ChatGPT and AI assistant queries identified by topic cluster — hair care, shampoo, dandruff, perfume, baldness — with intent classification.

2. Phase 2 · Actions

   • Tech stack review of CMS and hosting.
   • llms.txt file produced with implementation guidelines.
   • Crawlability report: which pages AI assistants could and could not retrieve.
   • Schema markup audit and JSON-LD snippets ready for the dev team.
   • Third-party source analysis: forums, media, and review sites that drive AI mentions in the men's grooming category.
   • Competitive benchmarking against the rest of the men's beauty category.

3. Phase 3 · Reporting

   • KPI targets aligned with business objectives.
   • Bottom-of-funnel attribution: AI-assisted clicks and conversions modeled in Google Analytics.
   • Top-of-funnel impressions modeled from server logs into a Looker dashboard.

The outcome

According to Mind.eu's reporting, Aiso multiplied Particle's visibility inside AI search approximately fivefold.

For background on how the underlying data works, see our methodology page.