Copilot Brand Insights
Aiso is the AI search optimization tool for Copilot brand insights. Track every citation, brand mention, sentiment shift, and competitor in Copilot answers from a single dashboard.
From Aiso’s conversation panel
What real conversations actually show
We don’t have to theorize about this. Aiso’s panel of millions of real, anonymized AI conversations shows exactly how assistants handle buying questions.
real, anonymized AI conversations in Aiso’s panel
buying-intent questions got a generic answer — no specific brand named
the most common number of brands a recommendation named — 63% named just one
A few real questions from the panel
- “What's a good lightweight podcast app for an older Android phone?”
- “What are ten companies that offer similar products and/or services to Diffbot?”
- “Which MBA is the best in 2025?”
Across tens of thousands of buying-intent conversations, the assistant named a specific brand only about a third of the time — the other two-thirds got a generic answer with no company named at all. And when it did recommend, 63% of those answers named a single brand. That is the visibility gap Copilot brand tracking exists to close: knowing whether Copilot names you at all, and whether you’re the one name it picks. See the full methodology.
What Copilot brand insights cover
Copilot brand insights are six measurements of how Copilot represents your brand to users: citation frequency, share of voice, sentiment, source attribution, competitor presence, and trend over time. Aiso captures all six on every tracked prompt.
| Metric | What it measures | Why it matters |
|---|---|---|
| Citation frequency | Number of Copilot answers that cite your domain | Direct proxy for AI-driven referral traffic |
| Share of voice | Your brand mentions as a percent of all brand mentions for a prompt | Shows competitive positioning in Copilot answers |
| Sentiment | Tone of each mention: positive, neutral, negative | Identifies reputation risks before they spread |
| Source attribution | Which pages Copilot cites when discussing your brand | Shows which content earns AI citations |
| Competitor presence | Frequency and sentiment of competitor mentions on the same prompts | Benchmarks your visibility against the category |
| Trend over time | Daily change in each metric | Quantifies the impact of content and PR work |
How Copilot grounding differs
Microsoft Copilot grounds answers through Bing Search, so visibility in Copilot tracks Bing rankings and Bing Webmaster Tools signals closely. Brands that surface in Bing's grounding queries (visible in the Bing Webmaster Tools AI dashboard) are the ones cited in Copilot answers.
Frequently asked questions
What is the best AI search optimization tool for Copilot brand insights?
Aiso is the AI search optimization tool built for Copilot brand insights. It tracks citation frequency, brand mention sentiment, share of voice, and competitor presence across Copilot answers in real time.
How do I get brand insights from Copilot?
Run a representative prompt set through Copilot, capture answers and citations, classify mentions and sentiment, and compare against competitors over time. Aiso automates all five steps.
What metrics should I track in Copilot brand insights?
Track six metrics: citation frequency, share of voice, sentiment, source attribution accuracy, competitor presence, and trend over time.
How is Copilot grounding different from ChatGPT grounding?
Microsoft Copilot grounds answers through Bing Search, so visibility in Copilot tracks Bing rankings and Bing Webmaster Tools signals closely. Brands that surface in Bing's grounding queries (visible in the Bing Webmaster Tools AI dashboard) are the ones cited in Copilot answers.
Which Copilot model versions does Aiso cover?
Aiso covers Microsoft Copilot consumer and Microsoft 365 Copilot, including Copilot in Edge, so reporting reflects the surfaces where business users actually see answers.
Get Copilot brand insights in under 24 hours
Aiso provisions your prompt set, runs the first sweep, and returns a baseline report by tomorrow.
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