Semrush alternative for AI visibility: same 50 prompts, a tenth of the price.
Semrush now sells AI visibility tracking inside its SEO plans. If you only need to see how AI assistants talk about your brand, Aiso tracks the same number of prompts for far less. If you also need keyword and backlink data, Semrush is the better single purchase.
Bottom line
On the entry plan that includes AI prompt tracking, Semrush lists 50 tracked prompts at $199 a month billed monthly. Aiso Starter tracks 50 prompts for $19 a month billed monthly. That is about $3.98 against $0.38 per tracked prompt, a gap of roughly 10 times. The Semrush plan also includes its full SEO toolkit and Aiso does not, so the gap is a price for the AI tracking part only if you do not need the rest.
Confidence: Aiso calculation from vendor pricing pages read on 16 October 2026. It is not a product test or an independent audit. Prices change and vary by region.
How the price per prompt is calculated
- Semrush Starter (SEO plus AI search): $199 a month billed monthly, $165.17 a month billed annually, 50 AI prompts tracked daily. Source: Semrush pricing page, read 16 October 2026.
- Aiso Starter: $19 a month billed monthly, 50 tracked prompts, 3 AI models, daily tracking. Source: Aiso pricing data, read 16 October 2026.
Semrush: $199 ÷ 50 = $3.98. Aiso: $19 ÷ 50 = $0.38. Ratio: $3.98 ÷ $0.38 ≈ 10.5.
Limits: This is an Aiso calculation from published prices, not a test of either product. The Semrush plan includes keyword research, site audit and backlink tools that Aiso does not offer. Semrush and Aiso may track a different number of AI models per prompt, so a prompt is not an identical unit. Prices change and vary by region, so check both pricing pages before you buy.
Choose Semrush if
- You also need keyword research, backlink analysis and site audits in the same account.
- Your team already uses Semrush every day and wants AI visibility inside one login.
- You want one invoice and one vendor for classic SEO and AI search.
Choose Aiso if
- You mainly want to know what people ask AI assistants and whether your brand appears in the answers.
- You want prompts based on real, consent-based ChatGPT conversations rather than prompts you write yourself.
- You want a low entry price for AI visibility alone, with unlimited users.
Aiso and Semrush side by side
| What you compare | Aiso | Semrush | Stronger |
|---|---|---|---|
| Entry plan with AI prompt tracking | $19 a month, 50 prompts | $199 a month billed monthly, 50 prompts (SEO plus AI search) | Aiso |
| Price per tracked prompt | $0.38 | $3.98 | Aiso |
| Where prompt ideas come from | A consent-based panel of real ChatGPT conversations, plus your own prompts | Prompts you add and tool suggestions | Aiso |
| Query fan-out analysis | Yes, with the searches ChatGPT runs behind an answer | Not listed on the pricing page | Aiso |
| Keyword research and backlinks | No | Yes, the core of the product | Semrush |
| Site audit and technical SEO | Not a focus (see the crawlability audit tool) | Yes | Semrush |
| Free plan | Free trial with 3 searches | Free plan listed | Tie |
Vendor details were read from the sources listed below on 16 October 2026. Where a vendor page did not state a detail, the table says so.
What Semrush does well
One account for classic and AI search
Semrush has years of keyword, backlink and competitor data. Adding AI prompt tracking to that account means one workflow for both channels.
Scale on higher plans
The pricing page lists 100 tracked prompts a day on Pro+ and unlimited on Advanced, which suits large teams that already pay for those tiers.
Familiar reporting
Teams that already report on Semrush data can keep the same habits instead of learning a new tool.
Where Aiso is different
Real conversations, not only prompts you invent
Aiso shows what real people ask ChatGPT, drawn from an opt-in panel. You then see which of those questions mention your brand. A tracked-prompt list only covers the questions you thought of.
Fan-out queries
Aiso shows the background searches AI assistants run before they answer. Those searches show which pages and sources an answer was built from.
A focused price
If AI visibility is the only job, a full SEO suite is a large part of what you pay for.
Options to consider if you are comparing Semrush
We list Aiso first because this is our page. We keep the other entries to what each tool is best for.
- 1
Aiso
Best when you want real conversation data and a low-cost start for AI visibility alone.
- 2
Semrush
Best when AI visibility sits next to keyword research, backlinks and site audits.
- 3
Ahrefs Brand Radar
Best when your team already uses Ahrefs and wants AI mentions next to its link data.
- 4
Peec
Best for a dedicated prompt tracker with a clear tiered plan.
- 5
Profound
Best for large enterprise teams that need a broad platform.
Sources and method
- Semrush pricing page, plan prices and prompt limits, read 16 October 2026
- Aiso pricing page (Starter price and tracked prompts, read from the live pricing data)
More comparisons: Aiso vs Ahrefs Brand Radar, Aiso vs Similarweb, Compare AI visibility tools.
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