Real customer prompts
See the exact prompts buyers in your category ask ChatGPT — from a consent-based panel of 10M+ real AI conversations, not keyword guesses.
ads.openai.com is liveOpenAI Ads campaign management
OpenAI Ads campaign management
backed by real ChatGPT prompt data.
OpenAI just opened ads.openai.com to brands. Aiso helps you decide what to bid on — using the actual prompts your customers ask ChatGPT, where you already get cited for free, and where competitors are taking the answer. Stop paying for impressions you'd get organically.
Don't pay for prompts you already win.
Most brands launching on ads.openai.com waste budget on the same prompts where ChatGPT already cites them organically. Aiso's prompt-level visibility data is the layer your campaign team needs before bidding.
Organic-share map
Find the prompts where ChatGPT already cites your brand. Those are the prompts you should never pay for. We mark them in your workspace so your media team doesn't bid on them.
Competitor-loss prompts
See where your competitors are getting the answer instead of you. These are the prompts where paid OpenAI Ads placements actually move the needle on revenue.
CAC vs organic baseline
Track paid OpenAI Ads CAC against your organic AI citation baseline. Know which campaigns are incremental and which are cannibalising free traffic.
Most paid AI search budget is spent on prompts you'd win anyway.
When ads.openai.com launched, the early adopters bid on brand-adjacent prompts the same way they would in Google Ads. Problem: ChatGPT often cites those brands organically already, so the paid impression replaces a free one. Aiso's job is to tell you which prompts those are — before your campaign team spends money on them. Our methodology page explains how we source prompt-level citation data, and our ranking-factors research covers what drives organic citations in the first place.
Frequently asked questions
- What is ads.openai.com?
- ads.openai.com is OpenAI's ad platform that lets brands place sponsored placements inside ChatGPT and other OpenAI surfaces. Ads can appear alongside or within AI-generated answers when a user's prompt matches a brand's targeting.
- Do I need to advertise on ChatGPT if I already get cited organically?
- Often, no — at least not for the prompts where you're already cited. The first thing Aiso does is map which prompts already surface your brand in ChatGPT for free. You then only pay for placements on the prompts where you're absent or losing share to a competitor. That's typically a small fraction of the total addressable prompt set, and the cheapest way to enter the channel.
- How does Aiso help me manage OpenAI Ads campaigns?
- Aiso brings three things campaign managers don't get inside ads.openai.com itself: (1) the real prompts your customers ask ChatGPT, sourced from a consent-based panel of 10M+ human-AI conversations; (2) which of those prompts you already win organically and which you're losing; (3) competitor citation share by prompt, so you know where paid placements would actually move the needle. We don't replace the ad platform — we tell you what to bid on and what not to bid on.
- How is this different from Google Ads keyword research?
- ChatGPT prompts look almost nothing like Google search queries. They're long, conversational, often multi-turn, and they include constraints ("under $50", "good for sensitive skin", "that ships to Canada") that change which brands ChatGPT recommends. Keyword tools built for Google miss this entirely. Aiso is built on real AI conversations, not search logs.
- What does it cost to work with Aiso on OpenAI Ads?
- Aiso self-serve plans start at $99/month for the underlying visibility data. Most brands managing paid OpenAI Ads campaigns end up on Growth ($299/month) or Enterprise. Campaign management itself is handled by your team or your agency — we provide the data layer that makes their decisions defensible.
- Is Aiso officially affiliated with OpenAI?
- No. Aiso is an independent AI search visibility platform. We track brand citations across ChatGPT, Claude, Perplexity, Gemini, and Microsoft Copilot, and our prompt-level data is what we use to inform paid OpenAI Ads decisions. We're not resellers and we don't run the ad account for you.
Run OpenAI Ads campaigns on data, not guesses.
14-day free trial of the Aiso prompt-level data layer your media team will use to plan ads.openai.com bids. No credit card. Or book a call and we'll walk through your category live.