Aiso data · ChatGPT Business Hub
ChatGPT Business Hub clicks vs Google Analytics: our first comparison
First published .
60%
of Business Hub clicks showed up as GA4 sessions (33 of 55)
0.2%
of mentions became clicks (55 of 27,237)
54s
average engagement from ChatGPT, versus 35s from Google
Google Analytics recorded about 60% of the website clicks that ChatGPT Business Hub reported for Aiso. Over the same 28 days, Business Hub counted 55 clicks to getaiso.com. GA4 recorded 33 sessions with chatgpt.com as the source.
Niclas Aunin asked the question on LinkedIn after we shared our Business Hub numbers. It is the right first check for anyone who has just claimed a profile, so here are our figures in full.
The numbers
| Measure | Source | Value |
|---|---|---|
| Mentions | ChatGPT Business Hub | 27,237 |
| Website clicks | ChatGPT Business Hub | 55 |
| Sessions from chatgpt.com | Google Analytics 4 | 33 |
| Engaged sessions from chatgpt.com | Google Analytics 4 | 18 |
| GA4 sessions as a share of Business Hub clicks | Aiso calculation (33 / 55) | 60% |
| Clicks per mention | Aiso calculation (55 / 27,237) | 0.2% |
Business Hub shows a rolling 28-day window. We set GA4 to its last 28 days on November 13, which covers October 16 to November 12. The two windows may differ by a day.
ChatGPT visitors stayed longest
ChatGPT was our third largest traffic source in GA4, with 7.4% of all sessions. Google brought 197 sessions and direct traffic 173.
ChatGPT visitors had the longest average engagement time of our main sources: 54 seconds, compared with 35 seconds from Google and 25 seconds from direct traffic. None of the 33 sessions completed a key event in this window, so we cannot say yet whether that attention turns into sign-ups.
Why GA4 shows fewer visits than Business Hub clicks
We have not proven which factor explains each missing click. These are the likely causes, roughly in the order we would expect them to matter.
Cookie consent. Our site uses a consent banner. A visitor who declines analytics cookies is not recorded by GA4 in the normal way, even though ChatGPT still counts the click.
Missing referrers. Some clicks from the ChatGPT apps arrive without a referrer, so GA4 files them under direct traffic instead of chatgpt.com.
A click is not a visit. OpenAI says in Business Hub that a recorded click does not confirm a visit. Someone who closes the page before the analytics tag loads counts as a click and never becomes a session.
What to do with your own numbers
Treat Business Hub clicks as the upper bound and GA4 sessions as the lower bound. The real number of visitors from ChatGPT sits somewhere between the two.
Compare the same 28-day window in both tools. In GA4, open Traffic acquisition, set the dimension to session source and look for chatgpt.com. Then divide that figure by the Business Hub click count.
Check how much of your direct traffic could be ChatGPT. If direct sessions to deep pages rise when Business Hub clicks rise, part of that direct traffic is probably coming from the ChatGPT apps.
Remember that clicks are a small part of the picture. For us, 27,237 mentions produced 55 clicks. Most of the value of being mentioned in ChatGPT never shows up as a visit, which is why we also ask new leads where they heard about us.
Limits of this comparison
This is one site and one 28-day window, with a small click count. A 60% match for Aiso says little about another brand with different traffic, a different consent setup or more mobile visitors. We are collecting the same comparison from other brands and will publish the combined figures. You can see our wider take on the launch in the Aiso blog, and how we measure AI visibility beyond clicks on the Aiso product page.
Disclosure: I am the founder of Aiso, which sells AI search measurement software. The figures above are our own site's data.