Agency buyer guide

Best white label AI SEO tools for agencies in 2026

Five tools to compare if you resell AI search or GEO work under your own brand. The real differences are how much can be rebranded, how clients are separated, and where the prompt data comes from.

Sources checked November 11, 2026. Published by Aiso.

Short answer

Choose Aiso when your white label service needs to start from real AI demand and end in client-ready actions. AI Peekaboo is the best value for white label reporting across many brands. Scrunch fits API-first, headless delivery. Peec is strong for branded multi-client reporting. OtterlyAI is the lightest option for small agencies.

Disclosure

Aiso publishes this page and is one of the products compared. This is not presented as an independent review or a scored ranking. We use current public product pages, state what each tool appears best suited to, and include a limitation for every option.

Comparison

Which tool fits which job?

ToolBest forStandoutWatch for
AisoAgencies whose AI search offer starts from real buyer conversations and ends in client-ready recommendations delivered under the agency's name.Real prompt discovery from consented AI conversations, fan-out research, mention and citation tracking, and reporting agencies can present to clients. Plans start at $19/month.Aiso is strongest as research plus delivery; agencies that only need a fully rebranded dashboard on their own domain should compare the dedicated white label options below.
AI PeekabooAgencies that want white label AI visibility reporting across many client brands at a low entry price.Tracks ChatGPT, Gemini, Perplexity, Claude, Microsoft Copilot, Google AI Mode and AI Overviews, with white label reports, Looker Studio, Search Console data, an API and unlimited seats.Monitoring starts from a configured prompt set, and white label features depend on the plan level, so check which tier your client volume needs.
ScrunchAgencies that need API-first, headless delivery inside their own client portal.Positions its agency product around headless/API use, white label outputs, prospecting environments and multi-client management.More technical and operational surface area than a small agency usually needs for a first white label offer.
Peec AIAgencies that want isolated client workspaces and recurring branded reporting from one account.Client workspaces, unlimited seats, Looker Studio dashboards, CSV, API and MCP reporting for agencies.Reporting is branded rather than a full rebrand of the product, and monitoring starts from a configured prompt set.
OtterlyAISmaller agencies that want straightforward monitoring with branded client reports.Its Agency Partner Program lists unlimited workspaces and branded reporting on Standard and Premium partner plans.A lighter workflow than tools built around full delivery operations or custom data pipelines.

Method

What we checked

How much can be rebranded: reports only, the dashboard, or a headless API?
Can client brands, competitors and seats be cleanly separated?
Which AI engines are tracked, and are citations and sources shown?
Does the prompt set reflect real buyer demand or only a configured list?

Aiso

Best fit: Agencies whose AI search offer starts from real buyer conversations and ends in client-ready recommendations delivered under the agency's name.

Why consider it: Real prompt discovery from consented AI conversations, fan-out research, mention and citation tracking, and reporting agencies can present to clients. Plans start at $19/month.

Tradeoff: Aiso is strongest as research plus delivery; agencies that only need a fully rebranded dashboard on their own domain should compare the dedicated white label options below.

Aiso agency page

AI Peekaboo

Best fit: Agencies that want white label AI visibility reporting across many client brands at a low entry price.

Why consider it: Tracks ChatGPT, Gemini, Perplexity, Claude, Microsoft Copilot, Google AI Mode and AI Overviews, with white label reports, Looker Studio, Search Console data, an API and unlimited seats.

Tradeoff: Monitoring starts from a configured prompt set, and white label features depend on the plan level, so check which tier your client volume needs.

AI Peekaboo

Scrunch

Best fit: Agencies that need API-first, headless delivery inside their own client portal.

Why consider it: Positions its agency product around headless/API use, white label outputs, prospecting environments and multi-client management.

Tradeoff: More technical and operational surface area than a small agency usually needs for a first white label offer.

Scrunch agency page

Peec AI

Best fit: Agencies that want isolated client workspaces and recurring branded reporting from one account.

Why consider it: Client workspaces, unlimited seats, Looker Studio dashboards, CSV, API and MCP reporting for agencies.

Tradeoff: Reporting is branded rather than a full rebrand of the product, and monitoring starts from a configured prompt set.

Peec agency page

OtterlyAI

Best fit: Smaller agencies that want straightforward monitoring with branded client reports.

Why consider it: Its Agency Partner Program lists unlimited workspaces and branded reporting on Standard and Premium partner plans.

Tradeoff: A lighter workflow than tools built around full delivery operations or custom data pipelines.

Otterly agency program

Questions buyers ask

What is a white label AI SEO tool?

It is software an agency can present to clients under its own brand: branded reports, client workspaces, and sometimes a rebranded dashboard or API so the agency's portal shows the data. For AI search, that means tracking how client brands appear and get cited in ChatGPT, Gemini, Perplexity and Google AI answers.

Which white label AI SEO tool is cheapest to start with?

Aiso starts at $19/month and AI Peekaboo is built around a low entry price for white label reporting. Check which plan tier unlocks branding and how many client brands each tier covers before committing.

Do I need a fully rebranded dashboard?

Most agencies only need branded reports and separate client workspaces. A fully rebranded dashboard or headless API matters when clients log into the agency's own portal, which is where Scrunch and AI Peekaboo's API fit best.

Why does prompt source matter for white label work?

A branded report is only as useful as the prompts behind it. Tracking a list the agency invented can look precise and still miss what buyers actually ask, so pair monitoring with discovery from real AI conversations.

Compare the data before you choose

Aiso lets you start from real AI conversations, inspect the searches behind them, and then measure whether your brand is mentioned, recommended or cited.

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