Generative Engine
Optimization, in one place.
AI assistants now answer the questions your buyers used to type into a search box, and they cite a handful of sources instead of listing ten links. This hub collects everything we know about getting your brand into those answers: what GEO and AEO are, how the engines decide, and how to measure what you win.
Start here
The foundational guides. Read these in order if GEO and AEO are new to you.
What is Generative Engine Optimization (GEO)?
The plain-English definition, where the term comes from, how generative engines choose what to cite, and a practical playbook to start.
ReadGEO vs SEO: what changes when answers replace links
A side-by-side comparison of goals, mechanics, metrics, and tactics, plus which of your SEO habits carry over to GEO and which don't.
ReadAnswer Engine Optimization (AEO) strategy
The step-by-step playbook for direct-answer intent: map the questions, structure for extraction, earn trust, and measure the answers you win.
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Go deeper
The research and mechanics behind AI citations, and how to measure them honestly.
LLM ranking factors
The evidence-backed breakdown of the signals that determine whether AI recommends your brand, built on the GEO research and our own data.
ReadAI visibility tracking tools
How the measurement tools differ, real conversation data versus simulated prompt replays, and what that means for the numbers you trust.
ReadFan-out and prompt tracking, benchmarked
A first-party benchmark of how AEO tools handle query fan-out and prompt tracking, with dashboard screenshots.
ReadWhy one ChatGPT query tells you almost nothing
The run-to-run variance problem behind AI answers, and why honest GEO measurement samples repeatedly instead of screenshotting once.
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See it work
How real brands use Aiso to track and grow their visibility in AI assistants.
Particle — 5x AI visibility for a DTC brand
How Aiso multiplied a US men's beauty brand's visibility inside AI assistants approximately fivefold, as reported by Mind.eu.
ReadSophia High School — tracking AI recommendations in education
How Aiso tracks the way prospective families ask AI assistants about online schooling, and where Sophia is recommended.
ReadStay Unique — AI recommendations across B2B and B2C
How Aiso tracks the way AI assistants describe and recommend short-stay properties across two web properties.
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See where you stand in AI answers
Aiso maps your brand's presence across ChatGPT, Claude, Perplexity, Gemini, and Microsoft Copilot, from the real prompts your buyers ask.