AI Search Optimization
insights
Research, guides, and practical playbooks for understanding how brands appear in ChatGPT, Gemini, Claude, and other AI answer engines.
Announcing Aiso AI Crawler Analytics: our first WordPress plugin
We shipped a free WordPress plugin that shows exactly which AI assistants - ChatGPT, Claude, Perplexity, Google and more - crawl your site, broken down by assistant, page and intent. We were tired of repurposing security plugins to see it. What it does, who it's for, and how to install it.
Schema Markup vs No Schema: A Real ChatGPT Experiment
Controlled experiment testing schema markup impact on AI information retrieval. Live test sites, detailed analysis, and 30% improvement results.
What ChatGPT Can & Cannot See on Your Site
The technical limitations and capabilities of ChatGPT when accessing your website content - and what to fix first.
How Google's Tokenization Turns Prompts Into Searchable Queries
Understanding how Google's tokenization breaks down content - and how it shows up inside ChatGPT prompts in Search Console.
The ChatGPT Funnel: Impressions, Clicks, and Conversions
Server-log methodology to track real ChatGPT traffic with OAI-SearchBot detection. No estimates, just accurate metrics.
How to Measure Your Success on ChatGPT and Other AI Bots
A complete analytics playbook for tracking AI bot visits, prompt influence, and downstream conversion impact.
Gemini CLI System Prompts: A Marketing and SEO Gold Mine
Since Gemini CLI is open-source, we can read its system prompts to understand exactly how Google's AI ranks content.
ChatGPT Referral Traffic: Track and Optimize Conversions
How to identify ChatGPT-referred sessions in GA4 and turn them into a conversion funnel you can optimize.