AI Search Optimization
insights
Research, guides, and practical playbooks for understanding how brands appear in ChatGPT, Gemini, Claude, and other AI answer engines.
Jev vs OpenAI Decisions API: when a decision model beats an LLM
Decision models return bounded choices instead of prose. We compare Jev, OpenAI's new Decisions API, and GPT-6 Luna on price, early quality evidence, latency, and the workloads where each makes sense.
How to set Cloudflare for AI search: Search, Agent and Training bots
A practical Cloudflare AI bot policy for new and established websites, including when to allow Search, Agent and Training crawlers.
Aiso is now available in Claude's connector directory
Connect Claude to your Aiso account through Aiso's official hosted MCP. The directory listing exposes 19 tools for projects, prompts, visibility reports, citations, competitors, and fan-out analysis, with no local installation.
Announcing Aiso AI Crawler Analytics: our first WordPress plugin
We shipped a free WordPress plugin that shows exactly which AI assistants - ChatGPT, Claude, Perplexity, Google and more - crawl your site, broken down by assistant, page and intent. We were tired of repurposing security plugins to see it. What it does, who it's for, and how to install it.
Schema Markup vs No Schema: A Real ChatGPT Experiment
Controlled experiment testing schema markup impact on AI information retrieval. Live test sites, detailed analysis, and 30% improvement results.
What ChatGPT Can & Cannot See on Your Site
The technical limitations and capabilities of ChatGPT when accessing your website content - and what to fix first.
What an “openai index chatgpt” search query can actually tell you
Interpret URL-like and conversational queries without guessing their source. Use exact fan-out replay to compare results, not to infer a hidden search-provider contract.
The ChatGPT funnel: what you can measure and what you cannot
Separate agent fetches, human referral sessions and conversions. A practical measurement setup without treating bot requests as answer impressions.
How to measure AI bot access without confusing it with customer traffic
Use server logs to diagnose agent access, then evaluate citations and human referrals in separate reports.
Gemini CLI System Prompts: A Marketing and SEO Gold Mine
Since Gemini CLI is open-source, we can read its system prompts to understand exactly how Google's AI ranks content.
Optimise ChatGPT referral traffic for the question the visitor asked
Improve landing-page fit, measure a consistent referral cohort and test completed outcomes instead of relying on a universal AI conversion rate.