Resources

AI Search Optimization
insights

Research, guides, and practical playbooks for understanding how brands appear in ChatGPT, Gemini, Claude, and other AI answer engines.

Brand Visibility

ChatGPT and Yelp: what the licensing deal actually changes for local businesses

Yelp licensed its reviews to OpenAI on 23 July 2026. We checked yelp.com/robots.txt four days later: every AI crawler is still blocked from every business page, so the licensed feed is the only route into ChatGPT. Only 76% of the headline 330.2 million reviews are recommended, and 68% of Yelp's 2025 ad revenue is services, not hospitality. What to do about it, including if you run a hotel, rental, or coworking space.

9 min read
Brand Visibility

Why AI Can't Say 'I Don't Know' (And What This Means for Your Marketing)

New research reveals that reasoning models struggle with uncertainty. Learn how to protect your brand from AI hallucinations.

12 min read
Brand Visibility

Best AI Visibility Tracking Tools: Real Prompts vs Simulated Estimates

Side-by-side review of Aiso, Profound, Bluefish, Peec, and Brandlight - methodology, data quality, pricing.

10 min read
Brand Visibility

Best ChatGPT Analytics Tools 2025

Track AI traffic, attribution, and visibility - comparison of the best ChatGPT analytics tools and what they actually measure.

9 min read
Brand Visibility

How to Track Your Brand's Visibility in ChatGPT

Step-by-step setup for monitoring brand mentions across ChatGPT, with prompt-set design and weekly reporting.

11 min read
Brand Visibility

10 Ways to Track Brand Visibility in AI-Powered Search

Only 3 of the 10 tracking methods in common use read an AI answer directly. Every approach, ranked by reliability.

9 min read
Brand Visibility

Complete Guide to AI Visibility Tracking in 2025

A practical 2025 guide to AI visibility tracking - vocabulary, methodology, tooling, and the metrics that matter.

13 min read
Brand Visibility

AI Search Performance Metrics: What to Track and How

The four metrics that actually predict AI visibility outcomes — mention rate, sentiment, context accuracy, and click-through — plus a framework for benchmarking over time.

9 min read