AI Search Optimization
insights
Research, guides, and practical playbooks for understanding how brands appear in ChatGPT, Gemini, Claude, and other AI answer engines.
Check whether your brand is in the weights after every major AI update
Test whether AI models recognize and recommend your brand after major updates. Includes a no-search audit, cutoff research and an ROI calculation.
ChatGPT and Yelp: what the licensing deal actually changes for local businesses
Yelp licensed its reviews to OpenAI on 23 July 2026. We checked yelp.com/robots.txt four days later: every AI crawler is still blocked from every business page, so the licensed feed is the only route into ChatGPT. Only 76% of the headline 330.2 million reviews are recommended, and 68% of Yelp's 2025 ad revenue is services, not hospitality. What to do about it, including if you run a hotel, rental, or coworking space.
When AI should say “I don’t know”: test uncertainty in your brand answers
Use abstention research to test invented prices, product claims and policies. A correct refusal is different from an inaccurate recommendation.
Best AI Visibility Tracking Tools: Real Prompts vs Simulated Estimates
Side-by-side review of Aiso, Profound, Bluefish, Peec, and Brandlight - methodology, data quality, pricing.
ChatGPT analytics tools: choose by measurement method
Compare answer monitoring, observed conversation data, referral analytics and agent logs before comparing plan allowances.
How to Track Your Brand's Visibility in ChatGPT
Step-by-step setup for monitoring brand mentions across ChatGPT, with prompt-set design and weekly reporting.
10 Ways to Track Brand Visibility in AI-Powered Search
Only 3 of the 10 tracking methods in common use read an AI answer directly. Every approach, ranked by reliability.
How to track AI visibility
A practical 2025 guide to AI visibility tracking - vocabulary, methodology, tooling, and the metrics that matter.
AI search performance metrics: define the denominator before tracking the trend
Measure prompt coverage, mention rate, citations and human referrals without turning a sample of answers into a market-share claim.